Alecutal

Case Studies

Bold Rebrand

A business card with the text 'mocp' and 'Personal Brand' is placed on a rectangular concrete block. Below it, a tablet or large device displays 'mocp' in bold lettering and some text and QR codes. The setup is arranged on a white background with soft shadows.

Local Launch

How a small coffee shop used storytelling to connect deeply with its neighborhood and grow loyal customers.
A coordinated set of cosmetic product branding materials includes a pump bottle, a rectangular box, business cards, and a leaflet. The design features elegant floral patterns in gold over grey and beige backgrounds, with the word 'Cosmetic' prominently displayed in a mix of white and copper colors.

Digital Pivot

A family-owned bookstore’s journey from physical shelves to a thriving online community of readers.
A mural features a woman wearing a headscarf with a serene expression. She holds colorful flowers, and there are vibrant, abstract shapes surrounding her. The text 'Your Brand Your Choice' is written on her clothing. The artwork combines realistic portraiture with abstract elements, creating a striking visual contrast.

Fresh Identity

A startup’s creative approach to crafting a brand voice that speaks clearly to millennials and Gen Z.
A computer screen displays a graphic design software with a brand identity project open, featuring multiple blue-themed design variations for a brand labeled 'APATIE'. The image includes different versions of the brand's logo and designs on a grid layout. The background shows a blurred bottle and some greenery out of focus.

Digital Pivot

Tracking a local artisan’s rise through smart branding and community engagement over five years.

Brand Stories